Our products shall be sustainable for you as a consumer, for the people who produce them and for our planet.
Our products shall be sustainable for you as a consumer, for the people who produce them and for our planet.
We aim to meet the customers' needs for high-quality baby products and toys today, without compromising on the opportunities of future generations.
We do this by offering:
Quality products that can be used by several children.
High quality and high quality materials.
Design and products that last over time.
No collections – always on stock.
We want to use the earth's resources in a sustainable way that is good to both humans and nature.
We work for an ecologically sustainable society by
Choosing organic cultivation of cotton
Minimal water consumption
Organic dyeing
Low environmental impact at all levels
Since 2017, we are a GOTS-certified company. We are able to offer safe, organic textile products that are certified all the way from the organic cotton cultivation, through the entire production chain to finished products.
Read more about our organic certification GOTS.
We work for an economically sustainable society and responsible business where there is security and growth for both people and businesses.
We have long-term relationships with our manufacturers and customers and are not looking for quick solutions and the lowest price.
Our long-term relationships with our manufacturers provide a basis for safe conditions, financial sustainability throughout the chain and thus also safe products and our high quality.
Our approach is that quality and responsibility are more important than the lowest price at every given moment. We want to offer products that you can trust and feel safe with and then long-term relations with good manufacturers with fair conditions are the foundation.
We work for a society where people can live and develop in a sustainable way, both on an individual and on a collective level.
We aim to ensure that there is a balance between work and leisure for our employees as well as for those who produce our products, for a long-term sustainable lifestyle, globally.
Our products are ethically made. We have few suppliers and we work closely with them to insure transparency and control. We require our manufacturers to take social responsibility for their part of the chain.
Together we can make a difference!